Project: Assassin’s Creed: Unity
Campaign: Integrated, Digital, Mobile, Shopper/Retail
For Assassin’s Creed: Unity, we needed a pre-order program that kept fans engaged from announce through launch. This goal was achieved with an Assassin’s Creed Spin to Win Game, a 23-week long digital loyalty program built around a simple one-click interaction. A massive success by all metrics, program registration results exceeded expectations by over 150%, and returning users surpassing new users every week.