Client: Universal Home Entertainment

Project: Fifty Shades of Grey

Campaign: Out of Home Advertising, In Theater Standee Design, Structure/Engineering, Print, Fulfillment


For the release of Fifty Shades of Grey, Midnight Oil and Universal Pictures Home Entertainment partnered on an extensive visual marketing campaign inclusive of several strategic out of home and retail elements. Our work included the creation of special packaging, attention grabbing retail displays, and the highest quality outdoor advertising materials.