Client: Universal Studios Home Entertainment

Project: Jurassic World

Campaign: Design, Structure/Engineering, Print, Fulfillment


Midnight Oil and Universal Pictures Home Entertainment partnered to create one of the most impactful retail promotions of the year at big box retailer, WalMart. In order to separate the Jurassic World title from the pack, we needed to ensure that its presence at retail embodied the film’s gripping imagery.