Client: Square Enix

Project: Just Cause 3

Campaign: Experiential, Sweepstakes, Promotions

 

Midnight Oil partnered with Square Enix to offer E3 attendees an opportunity to “Fly Like Rico”. Taking over Microsoft Square at LA Live in Los Angeles, we created a giant outdoor wind tunnel to give fans a truly unforgettable wing suit experience. Not stopping there, this one of a kind sky-diving recreation was accompanied by an audio/visual theater presentation that immersed gamers into the world of Just Cause 3.