Client: Softbank Robotics America

Project: Pepper, a programmable humanoid robot

Campaign: Brand Strategy, Go-to-Market Planning


In support of the U.S. reveal of Pepper, the world’s first personal companion robot, Midnight Oil dug deep into a collaboration with SoftBank Robotics America. As thought partners, our multifaceted campaign included market research, brand strategy and positioning, user acquisition, and the development of various creative activations.