Client: Radio Disney
Project: RDMA ARDY Awards
Campaign: Experiential Event Activation, Social Media
Understanding the importance of creating a meaningful connection between a brand and its audience, Midnight Oil partnered with Radio Disney to create the ultimate fan experience. Traveling across 8 cities and leading up to the Radio Disney Music Awards in Los Angeles, we used cutting edge visual effects technologies to capture fans moments in the spotlight as they experienced the thrill of accepting their ARDY Award on stage. To maximize the reach of the experience, we also created a social media component allowing fans to share the fun with their peers.