Client: Deep Silver
Project: Saints Row IV
Campaign: Key Art, A/V, Digital Content, Experiential Events
Deep Silver sought out Midnight Oil to collaborate on a full 360° campaign for its action adventure game, Saints Row IV. Our efforts included creation of mindblowing key art including special edition box art, eye popping trailers, digital content such as a campaign site and mini-game, live event activations, and more. When all was said and done, Saints Row IV outperformed its predecessor and sold over 1M units in its first week of release.