Client: EA

Project: Star Wars Battlefront

Campaign: Retail POP, Design, Structure/Engineering, Print, Fulfillment

 

Originally meant to serve as a 6-week flight, our expert craftsmen created these light up standees and floating x-wing mobile displays, which due to their undeniable cool factor, can still be seen in some stores. EA and Midnight Oil took home two Game Marketing Awards for this standout POP display, while the game enjoyed massive success and broke sales records.