Client: Paramount Pictures
Project: Teenage Mutant Ninja Turtles: Out of the Shadows
Campaign: Specialty, In-Theater Sculpture Standee
Paramount and Midnight Oil’s in-theater advertising for TMNT2 provided a unique opportunity to flex some creative muscle in the creation of an in-theater moviegoer experience. Expanding on the concept of 3D animation, our campaign revolved around the design and production of 3D, life-like character sculptures. In addition to encouraging fan engagement with a hashtag, a sweepstakes was initiated in which fans are challenged to locate specific statues across the globe. Over 400 sculptures have been deployed to movie theater locations domestically and internationally.