Campaign: Emmy Magazine Insert, Design, Print, Fulfillment
Midnight Oil’s partnership with Yahoo! served to both highlight Community as an FYC contender and to inform viewers that Community was now streaming on Yahoo!.
In order to rise above the FYC clutter, we created a fun and different campaign through a custom game board packaged into Emmy Magazine. This one of a kind game included character pieces that took players through the entire life cycle of Community–starting in Pilot Pier, traveling through Cancellation Canyon and settling near the Digital Stream all on their way to Awards Land.