Client: Sony Pictures Television

Project: The Goldbergs

Campaign: Brand Positioning, Key Art, Adaptive Creative


Sony Pictures Television enlisted Midnight Oil to guide brand positioning for season 2 of The Goldbergs. After months of pro-active planning and cultural content creation, we focused our efforts on creating a story-driven Emmy campaign that would break through the FYC clutter, and help establish The Goldbergs as a front-runner comedy contender. From planning, to concepting, to full photoshoot management, key art execution and all adapted creative units…we did it all.