Project: The Strain
Campaign: Special Packaging, Influencer Marketing
Midnight Oil partnered with FX on a heart pounding campaign for the FX Original Series, The Strain. The resulting product was an unforgettable influencer mailer that contained a life-like, infected vampire heart complete with a photocell which, when exposed to light, began to throb. The creative piece was sent to 55 horror genre influencers, which resulted in over 1 million impressions via 4,300 active social media engagements.