Client: Disney

Project: Zootopia

Campaign: In Theater Standee, Red Carpet Premier Display

 

For the release of Zootopia, Midnight Oil collaborated with Disney Animation to bring their sketched concept to life as both a fully dimensional in-theater standee, and red carpet backdrop at the world premier. Drawing inspiration from Disney’s sketched concepts, we engineered, designed and built this lively and exuberant subway car scene; incorporating an open subway seat which provided theater patrons with a unique experience to engage with the characters from the movie, while also bringing the colorful spirit of the film to the world premier event.